Wealth Makers

June 14, 2011

Dealing With An eBay Customer Who Does Not Pay

With eBay, you can make some extra money on the side of your job, or you can get rid of stuff you no longer want. But in addition to being great for selling your items, eBay can sometimes be not-so-great for getting paid for the items you “sold.” After all, on eBay, you do not get paid first and then give the customer the item – the way you would in a regular store – but instead, you have to wait for the person to pay you after they win the bid, and sometimes they can leave you waiting for a while!

The first thing you should know, if you are dealing with a customer who has won a bid but has not paid you, is that they have four days to pay. Even though this seems like a while, eBay will not take a complaint unless it has been at least four days from the day when the auction ended. At the same time, however, eBay usually takes these matters very seriously if the four full days have passed without the payment.

The first thing you need to do, if someone has not paid you, is contact them and see if you can work things out. If you contact the buyer and they either will not cooperate with you or will not respond to your messages, you can take the next step and file a complaint with eBay’s Resolution Center.

The buyer will be notified after you file a complaint with the Resolution Center, and they will again have four days to pay. Although they are allowed to contact you and try to work out an extension or another arrangement during this time, you are not required to oblige. The item will go down as an unpaid item if it has gone another four days without any payment from the buyer.
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At this point, you can list your item again, or you can provide a Second Chance Offer to anyone else who bid on your item and lost; this also means that the “unpaid item” will go on the buyer’s account. And when you sell your items on eBay, keep this in mind: you are able to look at the accounts of those who are bidding on your items, and if you find unpaid items in their history, you can protect yourself by blocking them from bidding on the things you list!

 

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Copywriting: The Face Of Your Business

Anyone who works for a large business probably realizes that there are people within the business who are in charge of all copywriting duties. But if you have a small business – or if you have ever considered starting a small business – you may think you can do your copywriting on your own. While this might actually be the case for you, of course, there are many people who would be better off hiring someone else to write their copy.

Any writing that is intended to promote a business or product is considered copywriting, which would include everything from websites to print ads to billboards. Although it might seem like the only thing you need in order to copywrite well is an understanding of the message you want to convey, this is not necessarily true! In fact, this can be absolutely wrong, as many who copywrite for a living have a full understanding of the exact words and phrasing they need to use in order to grab the attention of readers.

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If you decide that you want to hire a copywriter full time, make sure they have plenty of experience and are able to prove their abilities. This “proof” should include having them write a couple sample bits of copy, and submitting these sample bits to test readers to see how they react.

You may want to hire a freelance copywriter instead of a full-time writer if your needs are less extensive, as this is less of a commitment. With a freelance copywriter, you will be paying them by the project, and will therefore be able to assess their success as you go along, and can replace them with someone new if you need to.

And if you decide to continue doing your own copywriting, make sure you study the craft of writing successful copy! After all, you might think that you are in fine shape as long as the stuff you are writing is both error-free and competent. But if you can write something that will grab the attention of anyone who reads it, you will be in much better shape.

Remember that copywriting is the face of your business that most people will see before they see any other; as such, you need to make sure you give copywriting the attention it deserves.

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Using Social Markets in Order to Develop Long Lasting Business Ties

An area of the internet that is very well developed right now is social media. An overwhelming majority of people who go online on a daily basis tend to use social media. The sites that are used include Facebook, Twitter, MySpace, and Linkedin. New opportunities are afforded through these websites and business owners everywhere are realizing them. In order to help them maximize these opportunities Dave Evans wrote Social Media Marketing The Next Generation of Business Engagement.

In this book Evans helps those who work in many different areas of business take the step to apply this social technology to their business. A variety of tools are available to help ensure high levels of customer engagement and he details them all. There are initial waves of social media marketing that have been completed and learning from them is how this is done. Moving forward in the best way possible can be done after surveying this knowledge.

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One of the top reasons businesses use social marketing today is to build customer and partner loyalty is through these sites. Long term benefits will be realized from this loyalty. Throughout the company this loyalty will permeate and this is detailed in the book. The marketing department of a company is not the only one who has a reason to use social media. HR, customer service, and product development divisions can all gain valuable information from these sites.

Social media is looked at in a much closer way by Dave Evans when compared to other books on it. Other marketing books tend to detail the very simple information that people already know about each site. How these sites can help each business in all the different areas is the path that Evans leads his readers down instead of the common one. There is more than enough information to begin incorporating social marketing into most business plans even though it is a relatively new area of business operations. Getting left behind on the newest business trends is the easiest way for a business to fail over the long term.

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The Benefits Of Carrying Other People’s Business Cards With You

Anyone in business understands the prudence of carrying business cards with them wherever they go. After all, you never know who you will meet, and when you meet people, you never know who that person is or who that person might know. With a stack of business cards at the ready, you are always prepared to pass one along to someone who might prove to be a future client or customer. But while just about every businessman and businesswoman understands the how and the why of carrying around their own business cards, few of them ever consider the wisdom of carrying around someone else’s business cards as well. This can be a very beneficial practice, and here are just a few of the reasons why.

When you are dealing in business, conversations with strangers are golden. Every opportunity to talk to someone you do not know just might be the exact opportunity you have been looking for. But if a stranger thinks that you are starting a conversation with them strictly to sell them something, they are likely to be turned off. People are protective of their money, and they don’t want you to squeeze some out of them just because they were friendly to you! But you have a pocket full of safe conversation starters at the ready when you have others’ business cards. Say you overhear someone in a restaurant talking about how they need a plumber. If you have your favorite plumber’s card ready in your stack of others’ business cards, you can enter into their conversation. “Excuse me, but I heard you say you need a plumber; here, take this business card – it’s for the guy we use on our house; we have always been really happy with his work!” In this way, you have opened conversation without trying to sell them something of your own. The conversation is sure to cycle back around to you, and to what you do for a living.

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Furthermore, people are far more likely to remember someone who helped them out without any reason to do so. Whenever the conversation does come back to you, you are sure to give away one or two of your own business cards. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

This might seem like a small step in improving your business, but you never know what “small step” might turn into your next big thing.

 

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Is Your Business Plan Reasonable?

Perhaps you’ve started your own business, but your profits have not been as high as you’d hoped they’d be. Perhaps traffic has not been steady, or product expenses have outweighed the monetary returns. Perhaps your staff hasn’t performed as well as you’d counted on. Life as a small business owner is a balancing act, full of twists and turns that may cause you to wonder if you can possibly keep all those plates spinning at the same time.

You will want to examine your business plan to determine if you have a good plan or if you simply have a good idea. A great business plan will bring success, but a good idea will only carry you so far. The following questions are designed to help you evaluate your business plan’s practical value: Do I have enough experience in this area of business that i can realistically figure out how to run a successful shop? Do I know anyone who is highly experienced in this field and would be able to mentor me?

Does this business have a high or low overhead cost? Can I handle the start up costs until profits increase? If the start up costs have been exorbitant, is there a ventural captialist that might want to invest?

Have I tried my latest idea long enough to know if it will work or not? Have I tried my latest advertising campaign/strategy for at least 3 months?

Have I made it clear to my potential customers exactly what services and products I can provide?

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Is there a lot of competition for my same type of small business experience nearby? Have I chosen an appealing and practical location for my business?

Are my prices competitive with other small businesses around me of the same caliber? Have i done the proper analysis regarding my local competition?

Do I have enough money put aside to fund this business (without a large profit margin) for at least a year?

Use these questions to improve upon your business plan.

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Is It Possible For A Business To Survive Without Using Social Media?

Social media is all the rage these days, as it seems like there is no one who is not using such sites as facebook, Twitter, and YouTube. But while some people see social media as an interesting fad, other people see social media as a vital part of the future of business. And so the question that businesses and businessmen must search out the answer to is: Is it possible for my business to survive without using social media?

In order to answer this question, the first thing you need to understand is that – undoubtedly – social media can benefit a business. After all, “viral” videos can be seen by millions of viewers within weeks, and “tweets” have the ability to spread like fire. And as for facebook, it seems like there is hardly anyone in the country (or even around the world) who is not plugged into facebook.

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Of course, if you do not understand how to use these social media sites effectively, they can have very little value at all to your business. This is why it is important for you, as a businessman, to take the time to understand the ways in which you can use social media effectively.

As for the question of whether or not a business can survive without being social media savvy, the true answer is: no one knows. Many prognosticators predict that social media truly is the way of the future – that these are not fads, and that they will actually stick around. And if this turns out to be the case, it is true that your business will be left behind if it is not connected to social media.

But the fact still stands that social media is extremely popular right now – even if it does not end up sticking around for the long run. And in this present climate, you can use social media to help you a lot in your goals of furthering and expanding your business. Regardless of whether or not social media is here to stay – which, of course, no one can say for certain – it is still hugely beneficial for you and your business to be plugged in right now!

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Using YouTube To Promote Your Business

If you have a small business, you may have realized that YouTube is a great market to tap into in order to promote your business. And while you can certainly use YouTube to the benefit of your business, you can also use it poorly, and it can be a waste of time! You need to take the time to understand what will make your YouTube campaign go well before you take the time to launch the campaign.

One of the first things you will want to do is create a YouTube channel that is specific to your business. This alone will go a long way in helping you, as people will be able to subscribe to your channel and will become more and more familiar with you.

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Next, you should take some time to study what other businesses similar to yours have done on YouTube, keeping an eye out for those who have done the best job promoting themselves. And here’s a hint: If a business has videos with lots of hits on them, these are the businesses that have done well promoting themselves on YouTube! Do not copy anything they are doing, of course, but take ideas from them as to how you will approach things yourself.

If you want a video of yours to go viral, also keep in mind the fact that you need to give people a reason to share the video. Don’t just give people a video of you talking about your company; you need to give viewers something that will catch the eye, something that will cause them to spread the video for you.

One of the best ways to inspire people to spread the word about your company is to allow them to make the videos for you! Depending on what sort of small business you have, you should consider having a contest – allowing people to make a video promoting your business, and giving a free, high-priced item to the best video. This will help you spread the word about your company more quickly than anything you could do all on your own!

For the savvy marketeer, YouTube is an absolute goldmine; once you figure out the best way to implement YouTube yourself, you can watch as your business soars!

 

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Five Ways to Improve Sales Copy

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Is your sales copy disappointing you? It’s very possible you’ve invested marketing dollars in selling the wrong thing, when really, you need to sell your customer on the experience. Compelling sales copy makes the customer see, taste, smell, and feel how good the experience will be, making it almost impossible to walk away without buying. Try these five sales copy writing tips to increase the effectiveness of your marketing materials.

Use visuals. The most effective sales copy communicates first through the eyes, and secondly through the words. Carefully choose colors, images, and design such that it communicates quality, reliability, and brand.

Touch on the senses. Write sales copy that causes customers to ache with hunger if you are selling steaks, shiver and long for warmth if you’re selling woodburning stoves, or grab a scrub brush if you’re selling disinfectant.

Describe the emotional experience desired. Are you selling car insurance? Paint the picture of what it’s like to have an accident without insurance, and then describe how much relief he will feel if he has insurance. Are you in the massage therapy business? Describe how it feels to be uptight and dealing with a sore back, and then describe how your customer will feel after having a massage and those tense muscles have been coaxed into relaxing.

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Use only quality for your sales copy. Your sales copy needs to screams “top notch”. That means you need to hire a good copywriter, use quality materials, and take the time to design ads that wow. Remember: your sales copy is the only impression a customer may get of you and your business. Don’t settle for anything that feels “ho hum” or average.

Watch out for copy that communicates “all I care about is a quick sale”; instead, communciate your motto that the customer always comes first. Avoid cheap, loud, “BUY NOW” sales copy. Focus on the customer and how he or she will benefit instead of wasting time describing how good a sale it is or the details of how the product was made.

When you cater to the experience of the customer, you’ll make sales.

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How to Write Effective Sales Copy

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Are you concerned that your sales copy is not effective enough? You may need to revise your marketing materials if you want to land sales. Use the following sales copy tips to improve your marketing materials: Every piece of sales copy needs to contain a direct, compelling call to action. In other words, you need to clearly communicate what you want customers to do, and then faciliate that action by making it easy to do. Determine exactly what it is you want to achieve in the sales copy (gather contact information, make a sale, get them to sign up for a sample, commit to a trial period), and then clearly state what they should do (log in, register, call a number, visit the store, follow a link, enter a coupon code, etc.).

Your sales copy should explain why the customer wants this product, not how you created it. Many business owners make the mistake of wasting time explaining how a product is made when what matters is why the customer will benefit from buying. All of the focus should be on why the customer wants to try a service or purchase your product.

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Seize the moment; incent the customer to act now. Establish a time limit for the offer so the customer must act now or miss out, or else emphasize the cost advantages to acting now. Instill fear that the product or service is only available for a short time, or that there is so much competition for it that supplies may not last, or that the cost of procrastinating will be high.

Paint a vivid picture. Describe all the positive things the customer will experience if he or she buys, or describe how awful life can be without your product or service. It’s up to you which angle you want to take, but the point is to make the customer believe he needs the product or service and will suffer without it.

You’ll want to experiment with different sales pitches until you hit the perfect pitch–the one that delivers results!

 

 

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Convincing Prospective Employees To Work For You

There will always be times – as a business owner or manager – when you are looking to hire for a job and tons of applications come in. You will be able to sift through all the applicants and eventually pick the right one for you whenever this happens to be the case. On the other hand, however, there will be times when you are hiring for a more specialized position, and you will need a more specialized person. And when this occurs, you just might end up finding yourself competing against a number of your competitors for an employee you really want. If you ever find yourself ending up in this position, you can land the prize employee you want by following these tips.

Of course, one of the best ways to make sure you land the employee you want is by offering them incentives your competitors might not be offering. On-the-job perks, a premium office or parking space, and performance-based bonuses are just some examples of what these incentives could be. Of course, it is likely that your competitors are also offering incentives; because of this, you will have to do a little bit more. And most of the time, this ‘something more’ is knowing how to convince the prospective employee that your company or business is truly the place where they want to be.

Showing an interest in this prospective employee as an individual is often the best way of all to convince them that your company is where they want to be. After all, when someone takes a job, it is not only a job they are taking – they are taking a new life as well. Show this applicant that you care about them as an individual – not just as an employee – and you will effectively be selling them on your company or business as well.

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As you begin to add more and more “coveted” employees, your company or business will begin to grow stronger and stronger. And this will build upon itself, as it will continue to become easier to convince these premium employees to join up with you and with the others like them!

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